The evolution of EU data protection law on automated data profiling

Automated data profiling (profiling) has been drawing the attention of both scholars and practitioners for the past two decades. The admissibility of profiling in general and the limits to which it should be allowed pose serious legal and ethical questions before the modern information society and the rule of law. The present analysis aims at exploring the evolution of the EU data protection law on profiling: the notion of profiling, the prohibition of automated decision-making, the rights of data subjects against profiling, etc.